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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q133-Q138):

NEW QUESTION # 133
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

Answer: B


NEW QUESTION # 134
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

Answer: A

Explanation:
Import Activity in Salesforce Marketing Cloud allowsusers to automate the process of importing data from an external source like an Amazon S3 bucket into Data Extensions. The Import Activity can be set up in Automation Studio, where you can define the source, destination, and schedule for the data import. This method is verified in Salesforce Marketing Cloud documentation under Automation Studio and Import Activity setup.


NEW QUESTION # 135
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

Answer: C

Explanation:
Reference:Salesforce Documentation - Approval Workflows


NEW QUESTION # 136
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

Answer: C

Explanation:
Purging inactive subscribersis a critical step to maintain email deliverability. High bounce rates from inactive or invalid email addresses can negatively impact sender reputation and deliverability. By cleaning the email list and removing inactive subscribers, the retailer can ensure that emails are being sent to active and engaged recipients, thereby improving overall deliverability.
References:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices


NEW QUESTION # 137
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

Answer: C

Explanation:
Reference: Salesforce Marketing CloudDocumentation on Path Optimizer and Holdback Groups


NEW QUESTION # 138
......

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